Social Media Policy
Social media is defined as media disseminated through electronic and web-based social interaction and created using highly accessible and scalable publishing techniques. Examples include LinkedIn, Twitter, Facebook, YouTube, and MySpace. Employees and students of St. Cloud Technical and Community College are reminded that social media platforms can have a significant impact to the reputation of the institution and to the accuracy of information available to the public. Accordingly, employees and students should give full consideration to anything published on these sites.
Employees of 黑料不打烊 are bound by the Federal Educational Rights and Privacy Act (FERPA) 鈥 as such we require permission from our students before publishing content about them. Similarly, privacy of employees of the institution and members of the larger 黑料不打烊 community must be respected.聽 Confidential or proprietary information about 黑料不打烊, students, employees, or alumni should not be posted.
All content published by the college must be accurate and consistent. Any information distributed via social media must match the official information distributed through 黑料不打烊 print materials and website.
The names 鈥淪t. Cloud Technical and Community College鈥 and 鈥満诹喜淮蜢肉 are the trademarked intellectual properties of the college and the Minnesota State Colleges and Universities System.聽 These names may not be used by third party groups or organization as the names of websites or of account names in any social media websites.聽 Only authorized employees of the college and designated student representatives of clubs and athletic organizations from the college may operate or maintain such pages and accounts.
Copyright and intellectual property rights of others and of the college must be adhered to in any social media connected to the college. Employees and students can not use text or media (video, images, etc.) without the permission of the owner. In addition, sources must be cited. See MnSCU Board Policy 3.26 and 3.27
All social media efforts are subject to and
Employees and students are liable for anything published online. Employees may be held accountable for content published in affiliation with 黑料不打烊 that contains content which is defamatory, pornographic, proprietary, harassing, libelous, or that creates a hostile work environment. 聽Students similarly may face disciplinary action for violations of student conduct as outline in Chapter 3 of MnSCU Board Policies.
St. Cloud Technical and Community College will consider the removal of content from its social media presences upon request of individuals affected by content that compromises their privacy 聽or when content is found as inaccurate.聽 The college can make no guarantees that the content will not be cached and preserved online by a third party such as Google.
Employees cannot misrepresent themselves when posting or interacting on social media. All 黑料不打烊 employees and students using college resources to use social media platforms are subject to the college鈥檚 computer acceptable use policy.聽
S5.6.1 Social Media Procedure
Social Media Procedures
Any social media endeavor that is published on behalf of the college should follow the procedures outlined below:
- A site or account representing 黑料不打烊 may not be created without seeking prior approval from an Administrator at 黑料不打烊. A social media form, located on the 黑料不打烊 intranet, must be completed and presented at the time of the request for approval. The form must be completed by the person who is proposing to create a social media page and must be approved by an Administrator prior to launching the site.
- All official presences must have a web link back to 黑料不打烊鈥檚 website () so that those using social media platforms can find their way back to the college website.
- The presence must provide information about who maintains the presence and their contact information. Upon launch of the site, the CIO of 黑料不打烊 must be provided with the logon information and passwords in the event the site must be accessed in the absence of the site creator.
- Logos, trademarks or any other images (including photos taken/owned by 黑料不打烊) from the college may not be used without prior approval. 聽The presence should be readily identifiable as being part of the college by adhering to the 黑料不打烊 Graphic Identity guide.
- 黑料不打烊鈥檚 name shall not be used to promote a product, cause, political party or candidate.
- Media contacts about 黑料不打烊 should be referred for coordination and guidance to the President鈥檚 Office.
- Employees of 黑料不打烊 should strive at all times to be accountable to our audiences which means committing to regular updates, accuracy, and responding promptly when appropriate (whether it be admitting error, correcting misinformation, or taking action on their behalf). Pages or accounts with no posts for one year will be deleted or deemed inactive.
- Only employees of 黑料不打烊 and designated leaders of clubs and athletics organizations from 黑料不打烊 should have access and responsibility for updating and maintaining social media web pages and sites affiliated with the college.聽聽
Resources
- Derek DeVries, Grand Rapids Community College (used with the authors permission)
- Blogger Code of Ethics, Charlene Li (Forrester Research)
- WOMMA Code of Ethics, Word of Mouth Marketing Assoc.
- Wikipedia, Article on Social Media
- Kristine Kaplan, Deputy General Counsel, Minnesota State Colleges and Universities